Andy Sernovitz is a word of mouth and social media marketing genius. He has literally written the book (books actually) on the subject. He regularly posts on his blog, Damn, I Wish I'd Thought Of That!, and has over 18,000 followers on Twitter. He knows his stuff.
My sister, Andrea Goulet, is a copywriter and marketing guru as well, and she turned me on to Andy's book "Secret Order of Word of Mouth Marketing". It changed my business completely. I learned from his book that running a business is a two-way street, that if you really want to be successful you need to focus on communicating with your customers. You need to get information from them as well as give information two them. This is the main theme of what Andy taught me, and it literally saved my business from eventual failure.
To thank Andy, I offered to make him a pen and engrave it with his name. He took me up on the offer and I made him one of the most beautiful pens I've ever made, a two-tone amboyna burl fountain pen with black titanium accents. He loved it, and has now posted this blog about me and The Goulet Pen Company. Thank you Andy!
Here's the link to the article on his blog: