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Sunday, April 22, 2012

Blog Rededication



Things have been pretty crazy around the Goulet household lately. In the last 7 months we have moved our business out of our house to a commercial space, hired 3 new members to our team, had our second child, moved our business again, and we're preparing to move to a new home to better accommodate our growing (personal) family in June. I must admit, it's been a bit challenging to keep up with all this and keep GouletPens.com growing and thriving, but we have! However, Ink Nouveau has been a bit neglected in this time, especially the frequency of my videos you enjoy so much.

Things are going to continue to get crazy over the next few months, and if I don't work to better manage my time with Ink Nouveau, then it will continue to remain less of a priority like it has for the last 4-5 months. It is really important to me though, so I've taken some real time to do some soul searching. I think I have a new plan to help Ink Nouveau to thrive.

The biggest change is that I'm going to schedule regular postings every Monday, Wednesday, and Friday. Here's how it's going to go:

Mailbox Mondays
Every Monday I will post questions I get by email along with my responses, and it may cover anything in the writing genre. Here are some past ones I've done: #1, #2, #3, #4, #5, #6, #7. These will always be in written form. 
Wednesday Reviews
Every Wednesday I will post brand/product specific reviews, overviews, introductions, updates, comparisons, and the like. It'll be open to any fountain pens, ink, or paper that so inspire me to cover. I will make a very concerted effort to always make these in a video.
Friday Fountain Pen 101
Every Friday I will post introductory videos on a variety of fountain pen related topics, the idea being that new people will have a place to go to learn the things they don't even know to ask! These will be most often in video format, and my goal is to make them extremely clear and concise. It will cover a host of simple topics and will also be compiled into the Fountain of Knowledge for easy reference ongoing. The idea is to build a catalog of simple and informative videos that anyone can watch to learn about our beloved hobby. 
I will still be posting other fun videos and pictures on other days of the week, but these three days are what I'm dedicating to posting every week come heck or high water. Look for my first Mailbox Monday post tomorrow!

Write Time....Write Now

As I explained in our most recent Write Time live broadcast, it's become too intrusive on our personal family time to continue to do Write Time at it's current time (9pm EDT). I do think the format of Write Time is good though, and I don't want to give it up altogether. So while the future of the Wednesday night Write Time is up in the air, I want to introduce a new effort for the live video format. I will still have live broadcasting with a chatroom through JustinTV like we do right now for Write Time, but I will make it more of a spontaneous broadcast, and it will be during work hours. The idea is that I will be able to jump on for 30 minutes or so at a time during the work day to show you new products as they come in, do Q&A sessions, and just let you know what's on my mind as it's happening.

I'm calling the new broadcast Write Now, since it will be similar to Write Time but in a more spontaneous iteration. I will use Facebook and Twitter to announce when I'm free during the week to be able to broadcast, and I will still record the broadcasts and post them as usual, for those who aren't able to join in. I realize that moving the broadcast to the daytime will be far less convenient for many of you, but it's the best I can do for the time being. I think it will add a new dynamic to the broadcast, we'll have to see how it goes! I'll try to jump on at least once a week.

Let me know your thoughts

Since Ink Nouveau is something I do in my 'spare' time (of which I have little these days), it's important to me that I be able to give you the most bang for my buck....meaning that I have to focus on the things that you enjoy the most and that are the most straightforward for me to provide to you. As part of this, I'd love to hear what you think about my new format, as well as any ideas you have for things I should focus on first. After all, I use your input a great deal when determining which things I should talk about most urgently. The more I get asked about a given topic, the more likely I am to make it my priority to blog about it!

Thanks so much for sticking with Ink Nouveau, and for supporting my blog and my store during this completely crazy and exciting time we're experiencing. I want to provide you with the best fountain pen education and community as possible, and this rededication is the next step to helping me do that.

Write On!
~Brian Goulet

15 comments:

  1. Your new schedule sounds just as ambitious as the other ones.  Right On!  Ooops, I mean Write On!  I am very enthusiastic about what you describe, and I will be tuned in and paying attention to the vast knowledge you have to share with us all. Thanks, Brian and Rachel and the whole Goulet team.

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  2. Brian, It's great that a business in this day and age can grow with products that many might consider obscure. I'll be travelling from D.C. to Williamsburg later this week and then back north the following. Will I be anywhere near your shop where I can stop in and shop?

    Keep up the good website too.

    Dennis

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  3. Michel de MontrealApril 22, 2012 at 4:40 PM

    Sounds exciting! 

    As for the write time/write now broadcast ever thought about Google hangouts?

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  4. I personally looked forward to Mailbox Mondays. Always found it interesting to see other peoples thoughts that I had not come up with. Good luck!

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  5. I am not often on Facebook and I don't even understand Tweeter, Twitter, Whatever and have no interest in it.  Oh well, bye-bye Write Now.  I do wish you every success with it and will certainly look forward to the Monday-Wednesday-Friday posts.

    Brian, do take some time to smell the roses, or at least the rose scented ink. ;-)  All good wishes on these new ventures.

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  6. It is a bit ambitious, but not anything I can't handle. I've been putting forth the right amount of work, but it's been scattered. Keeping a schedule like this ought to help me to stay more focused and work effectively. Plus, Rachel and I sat down last night and wrote out more than 70 video ideas and came up with a formula to rank them based on the production time involvement and the urgency/benefit of the content. I'll use this to help to guide me for which videos I should produce first, which will help a lot to keep my efforts focused. 

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  7. Thanks! We actually don't have a retail location, it's just an office/warehouse. We don't have the ability to have customers browse/shop, but you can do a local pickup if you want to save on some shipping cost, and you can meet some of our crew.

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  8. Yeah, bust. You can only hangout with 10 people at once, and you can't record it. I did one a couple months ago with Brian Gray and it was fun, but because of it's limitations it definitely won't replace Write Time in its old format.

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  9. Great! I'll have the next one (#8) out tomorrow.

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  10. I'll look into alternatives for notifications of Write Now broadcasts, as it stands Twitter and Facebook are the best ways to spontaneously announce that kind of thing. I'm sure as I get into my first few I'll learn some improvements, I'm open to ideas.

    As for smelling the roses, don't worry. I work hard, but I work with my whole family, my kids run around the office all day and destroy everything ;) My whole life is work and family, often together at the same time. I wouldn't have it any other way, that's why I work as hard as I do! There's a saying that goes, "If you find a job you love, you'll never work another day in your life". 

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  11. I'm also not on twitter (and don't agree with it on principle) nor will I participate in facebook, preferring more personal modes of communication (such as those enabled by Goulet Pen's wares!)

    Perhaps there could be a notification sign-up list option, much like subscribing to your blog, that would simply send an e-mail alert?

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  12. Rachel in San DiegoApril 26, 2012 at 2:35 PM

    I think this sounds like an excellent plan, subject to change as needed.  Yes, you work with your family, but you need down-time with them too.  :-)

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  13. Will you be posting the Write Now videos to Ink Nouveau so they may be viewed and enjoyed if
    it can't be viewed in real time?

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  14. Indeed. Work-life balance is something we're always juggling...we have our kids at work with us and we work at home too (I am right now!!), but the important thing for us is to just maintain our sanity and give our kids plenty of attention (which they get, trust me!). 

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  15. Indeed I will! I haven't done one yet, but when I do, you'll see a post about it.

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