One of the coolest things about running a business based around stationery and personal correspondence is that I get to connect with my customers more than any other type of online business. It’s a pretty well-known fact that I like to send out handwritten notes to every one of my customers when they order. I like to do it because it’s a shared love of writing that brings us all together. Writing is something I love to do, it’s something my customers love to do, and it’s obviously something you love to do or you wouldn’t be reading my blog!
I’m amazed when people take time out of their busy days to write me an email. I’m even more amazed when people call me on the phone, but what is the coolest thing is when I get a handwritten letter in the mail. And believe it or not, it happens quite a bit!
These are some of the letters I’ve received from customers in the last couple of weeks thanking me for my service, my advice, and my product offerings (names and addresses are blurred for security reasons!). Or maybe they’re just to say hello and let me know how they are doing. I am blown away by every letter I get, especially because I never expect them. I just want to say to everyone that’s written me a letter before, I really, really appreciate it. I wish so much that I had the time to write letters back, but if you’ve been keeping up with the blog lately you know I’m stretched pretty thin these days. It doesn’t mean I don’t appreciate your time and effort though. I really do!
In the age of emails, tweets, and text messaging, there’s still something so exciting about going to my mailbox and pulling out a handwritten, hand addressed letter out of a stack of computer-printed bills and credit card solicitations, and reading a thoughtful message from someone who obviously cared enough about me to sit down and write me a letter. I feel a connection, because I can picture that person sitting down at their desk and picking up their favorite pen loaded with a new ink they just got from me, writing on paper they were excited to try, telling me how much they appreciate what I’m doing for the writing world. It’s one of the many wonderful perks I get by doing what I do, and I save every letter and store them away in a safe place. They warm my heart, and I will cherish every one I get!