Well, we’ve kept it secret long enough, and we finally need to let the cat out of the bag. Here it is, announcing one of the biggest projects we’ve every undertaken at GouletPens.com, with over a year and a half in the works. And we’ve kept it completely secret until now. EPIC.

We’re completely rebuilding GouletPens.com from the ground up.

Our current site is great and we’re very happy with it, for the most part. However, we had the opportunity to be an early adopter on a brand new enterprise-level e-commerce platform that will give us the foundation for building all kinds of things for the future. We’ve been working on this for a long time, all on top of our normal business operations. It’s been a lot of work (especially from Rachel), and we’re just about there.

So what does this actually mean? Why rebuild the site?

Well, we certainly have a good thing going on our current site. However, there are some forward-thinking things we wanted to build and the infrastructure supporting our current Volusion store just won’t get us there. We’ve essentially outgrown the platform, and need to get on something more robust. Some of the features we plan to build will take a while to create, but we will have some nice features at launch.

What you’ll see on our new site at launch:

  • Robust faceted search/filter capabilities (this will be huge!)
  • More useful and detailed product review system
  • Responsive design – mobile/tablet-friendly!
  • Cleaner look/rebranding
  • Enhanced photography
  • Improved navigation
  • and more :)

What this means for Ink Drop

The reason we’re choosing to announce this right now is because we are having to postpone Ink Drop for another month. For those of you that are Ink Drop members or have tried to join in the last month and a half, you know we took off October because we were going to ‘rebuild the architecture of the program’, which is entirely true. However, what we opted to keep secret was that it wasn’t just┬áInk Drop we were rebuilding, but rather our entire site.

We originally had a launch date for this past Wednesday to try to get Ink Drop up and going for November, but things just weren’t quite there and it was with a very heavy heart we had to decide to postpone the program until December. We know this is a disappointment to those of you who’ve been waiting patiently, and for that we apologize. We will make it up to you with something extra special in December’s Drop, we promise.


As an added bonus to thank you all for your patience with the Ink Drop delay, we’re putting all individual ink samples on sale – 20% off – until the end of November. No minimums.

We also have some other special deals in the works. Check back tomorrow and in the next week for some more announcements. We have all kinds of things up our sleeves. ;)

When we’ll launch

At this time we’re hesitant to give an exact launch date because we’re still working with our developers to work out some kinks (or iron out some bugs, as Rachel says!). We want to make sure the site transition happens as seamlessly as possible, and want to take adequate time to train our team and get used to the new system. We have a certain standard for our customer service and how our site should operate, and we believe “it’s better to do it right than do it right now”. That said, we’re looking to launch this in the next couple of weeks, and we’ll do a follow-up announcement once we have the day and time selected.

Thanks so much for your fantastic support, and we’re honored to be able to offer you a better shopping and writing experience than we’ve ever been able to before. We’re incredibly excited for everything that we’ll be able to offer you with our new site, and we’re eager to get it off the ground.

We’d love to hear your thoughts! Please let us know what you think of our big announcement in the comments below.

Write On,
Brian and Rachel Goulet