Several weeks ago, Rachel and I had the honor of visiting Yair Greenberg at his headquarters for Yafa, Inc. in Canoga Park, Ca. Yafa is our distributor for Monteverde, Delta, Stipula, and Conklin, but they’re much more than just a logistics company moving products from one place to another. They actually have a heavy hand in designing and developing products for these brands, and we’ve collaborated with them before with pens like the Monteverde Invincia Deluxe Nighthawk (which we miss dearly).
In addition to getting to see a slew of new pens that are slated to come out in the next several months, we also had the opportunity to tour the Yafa facility and sit down with the owner and founder, Yair. He started the company 36 years ago, working with his wife just as Rachel and I started out in the early days of GouletPens.com.
This video tells a bit of Yair’s story and shows you a side of the fountain pen industry that you often don’t get to see. There are deeply passionate and knowledgeable fountain pen lovers at Yafa that have a huge influence on the type of products that are available to you and me, and I’m honored to be able to show you a little insight into their world.
Now a little disclaimer here, I personally shot all this footage and the video/audio quality isn’t perfect. Jenni is my videographer and did a tremendous job cutting together the footage that I gave her, but I take full responsibility for any cinematic critiques!
I’d love to know what you think of Yafa and with this style of video. It’s a bit of a different approach to what we normally do, and I’d appreciate your comments below. Thanks!