Wishlist

Tuesday, February 16, 2016

Midori Traveler's Notebook Rebranding!

As the Midori Traveler's Notebook celebrates its 10th anniversary this March, we got word that there are some branding changes coming our way, as well as some new/updated products. Here's the rundown...

Branding

The biggest change is that it will now be under its own Traveler's Company brand, instead of under the umbrella of the Midori brand. A new website was just launched this week for this new brand. We've partially made the change on our site, and over the next few months, we'll see the change on the products as well.

Current/old branding under MidoriNew branding under Traveler's Company

Camel Edition

Coming in May, we'll see a new regular "Camel" color added to both the Regular and Passport sizes. This was a previous limited edition color a few years back, and it was very popular.

Along with the leather cover, we'll also see matching pen holders and an update to the repair kit as well to include the matching thread colors.



Passport Refill Overhaul

The Passport line of refills is undergoing a complete revamp to more closely align to the offerings in the Regular size. This means we'll see the addition of the Lightweight paper, Sketch paper, and Kraft paper refills in the Passport size. In both sizes, the Kraft paper refill will also be changing from thread stitching to staples.

Additionally, the Passport refills in Lined, Grid, and Blank will have 64 pages instead of 80 pages and will be no longer be perforated. They will also be changing from the DP paper to the MD paper (which is currently used on all of the Regular standard refills, and the 005 Passport refill). Thus the 005 MD Passport refill will be discontinued.

Clear as mud? We know it's a lot of information, and it doesn't help that the changes are going to be rolling out over the next several months. We'll see most of the new products around May here in the US. We'll do our best to clearly indicate on our website what product is what, as the transition occurs. Fortunately we aren't seeing any price increases for most of the line, so that's one good thing!

So what do you think - are these welcome changes? If you have a Traveler's Notebook, what does your setup look like?

Write On,
Rachel Goulet

7 comments:

  1. I'm beyond excited! I hope I am able to get a set!

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  3. Will you guys try and stock the 10th Anniversary release too? (In the tins)

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  4. Now of they would just offer it in A5 instead of making or buying from somewhere else, that would be great.

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  5. Ok I am confused. On the new Traveler's website you pointed out they say:

    "The 005 Refill will be changed to Lightweight Paper with perforation lines on each page. "

    So will you not be carrying that one? It sounds perfect to me for shopping lists, other daily lists, quick notes, etc.

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  6. So excited they are bringing the camel color back.

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